Circularity already in motion
Explore how Aurevium and Infinite Athletic have transformed sport waste, recycled
materials and circular textile ideas into real products, collaborations and community
programs.
From waste challenge to textile solution
A partner starts with a material challenge, a waste stream, a product need or a circularity
objective. Aurevium then helps define the right route: collection, material
transformation, yarn, fabric, garment, circular program or ingredient-brand
collaboration.
The objective is always the same: turn selected sport-related waste or recycled material
routes into textile value that can be used, understood and communicated responsibly.
Infinite Athletic
Infinite Athletic: from used tennis strings to circular performance garments
Infinite Athletic is the origin of Aurevium. It demonstrated that sport waste could become more than a symbolic sustainability story — it could become part of a real textile and garment route.
Challenge
Racket sports generate technical waste streams, including used strings, that are rarely visible to players once discarded.
Infinite Athletic began with a simple question:
What if sport waste could return to sport as a new product?
Waste / material input
Used tennis strings and sport-related material streams connected to racket sports.
Aurevium route
Circular material development
Textile transformation
Finished garment route
Performance product storytelling
Product created
Performance garments designed for tennis and padel use.
T-shirts
Polos
Technical tops
Sport apparel
Performance focus
Comfort
Lightness
Breathability
Sport use
Durability
Circular design potential
Tecnifibre / XLoop
Tecnifibre / XLoop: connecting racket sports with circular textile innovation
The Tecnifibre / XLoop collaboration shows how a sport brand can connect circular material innovation with a meaningful product story.
Challenge
Sport brands are under pressure to reduce waste, improve material responsibility and create products with credible sustainability value.
The challenge was to connect racket-sport waste with a new textile application in a way that was technically feasible and easy to explain.
Waste / material input
Racket-sport related waste and recycled material routes connected to the XLoop concept.
Aurevium route
Brand collaboration
Circular textile development
Material storytelling
Finished product or textile route
Product created
Performance-oriented textile products connected to the racket-sport universe.
Performance focus
Sport relevance
Material credibility
Product usability
Brand storytelling
Circular design direction
Newex
Newex demonstrates how Aurevium’s circular textile logic can extend beyond racket sports into outdoor and technical performance contexts.
Challenge
Outdoor and adventure-sport products require materials that combine comfort, durability and credibility.
The challenge was to explore circular material routes for products used in more demanding sport environments.
Waste / material input
Recycled material route connected to Aurevium’s circular textile approach.
Aurevium route
Performance application
Material route development
Garment or textile product route
Circular storytelling
Product created
Outdoor or technical sport garments.
Possible examples:
Technical T-shirts
Lightweight tops
Base layers
Outdoor apparel
Performance focus
Durability
Comfort
Breathability
Technical use
Resistance
Responsible material communication
Lacoste
Lacoste: from tournament tubes to ball kids polos at Roland-Garros
A project connecting iconic tennis events, collected ball tubes and circular textile transformation into polos worn by ball kids at Roland-Garros.
Challenge
Major tennis events generate large volumes of sport-related waste, including ball tubes and packaging used during tournaments.
The challenge was to show that this waste could be more than an operational by-product. It could become part of a visible circular textile story connected to the same sport, the same event culture and the next generation of players.
Waste / material input
Ball tubes collected from major tennis events, including Roland-Garros and the Rolex Paris Masters.
Aurevium route
Event waste collection
Material recovery route
Textile transformation
Finished garment development
Premium brand collaboration
Circular storytelling
Product created
Ball kids polos for Roland-Garros.
Performance focus
Durability
Comfort
Breathability
Technical use
Resistance
Responsible material communication
Why this case matters
This case makes circularity visible at one of the most symbolic moments in tennis: the court itself.
The waste generated around the game is transformed into a product worn by the ball kids, creating a powerful link between tournament operations, material circularity, young athletes and the sport’s future.
Performance focus
Comfort
Lightness
Breathability
Movement
Durability
Premium garment quality
On-court use